Nano coating in the construction market
- 05 Feb, 2021
I regularly receive the question whether our products are also available at hardware stores such as Praxis, Gamma, Karwei or Hornbach. The short answer to that is no. Below you can read why this is the case.
Price structure of nano coating
Is there not one hardware store that sells nano coating? The answer to this is that there are some hardware stores that sell a very small range of nano coatings. We do not recommend this “DIY store nano coatings”. The main reason why nano coatings are not sold in the construction market is the price structure. With cheap nano coatings, the active substances are dissolved in water. This ensures that the product does not react well with the substrate.
A good nano coating needs specially matched solvents as a solvent. These solvents are expensive raw materials. However, the price pays for itself in the operation of the product.
Expensive solvents are also the reason that it is not easily attractive for hardware stores to offer the products. Purchase prices are relatively high and if the large hardware stores want to offer a competitive price, there is little margin left.
Nano coating is relatively unknown
Do you know the phenomenon in which your hardware store employee asks a question, and the answer is very questionable? Expert personnel are scarce in hardware stores today. Since nano coating is a relatively new category of products, the provision of information is a problem. You can easily read all information on our website, but this information is limited in the construction market. It is also a cost item for DIY stores to introduce a new product group with new product information.
Why make it difficult when it can be done easily?
The question can also be turned around: Why would you want to buy nano coating in the hardware store? Nano coating is a perfect product to buy over the internet. Buying over the internet is safe, fast and in most cases you can have it delivered to your home for free. If you choose to pay with Klarna, they only pay if you already have the product at home.
In addition, the nano coating is colorless. You do not have to go to a store to assess whether you like the color. Add to that the "no good, money back" guarantee, and your risk is nil.